Opening an online business offers so much potential. Whether you’re in charge of a small business operating out of your home or your brick-and-mortar store location is expanding to include customers from around the world via the Internet, a lucrative online store launch will set a good precedent for your business’ future e-commerce success. Do what you can to draw more visitors to your online store when you launch – and to convert them to paying customers who’ll want to come back.
Make Your Website Shine
Sign up with a DIY eCommerce website builder to create and manage your site.The most important key to a successful online store is a good website, one that looks attractive and functions without incident. Luckily, you don’t have to hire a professional designer to get a functional and eye-catching site if it’s out of your range. Having an account through a website builder provides you with better management over your site so you can monitor traffic during and after the store launch and make small adjustments as necessary.
Define Your Target Demographic
Rather than marketing to anyone and everyone who will listen, narrow down your audience to a targeted demographic and you’re more likely to connect with the people who will visit your site and buy your products or services. Your target demographic should include at minimum an age range, location and possibly gender. Determine what kinds of websites people who match these criteria visit and focus your marketing efforts on these sites. Offer to do a guest post about a parenting topic for a mommy blog if you sell baby products. Post on Instagram because your targeted demographic is young. Focus your efforts and you not only spend less time and money on promotion, you see better results.
Have a Promotion
Draw more customers to your website by offering a limited time grand opening celebration promotion.A coupon code or automatic site-wide discounts could work, as could free shipping (with or without a minimum order total) and a sweepstakes. You might also offer a bonus discount code to anyone who signs up for your newsletter.
With an effective website and a marketing plan in place, your online store launch will be just the first of many good sales days for your company. Your efforts shouldn’t stop there, though. Keep up a targeted marketing campaign by developing unique content for your business blog and social media pages and making use of effective SEO techniques.