The Importance of a Landing Page for Your Business

When you run a business, whether it is strictly an e-commerce store or you run both online and offline sales, your company’s website can make or break your imprint in the retail industry.
If your business does not have a website, creating one is going to be crucial for the success of your company, because everyone wants to be able to do a little research before shopping with a new store. After you check available domain names and begin designing the website’s look and feel, you’ll want to remember the importance of the landing page, which is the initial destination that many of your customers are going to encounter.
The landing page is generally one of the first things new and current customers are going to see when they visit your website for any reason at all, so be sure to design it in a way that will allow them to register with the site and keep returning for more.
Avoid the Clutter
There is no reason to clutter the landing page with everything that your website has to offer. Instead of focusing on what kind of information you can throw at your customers before they enter the website, consider a simplistic design that will nab their attention, without distracting them from the key point of a landing page. You want individuals to sign up for the site so that they can receive emails, information and more about sales and other deals. This will increase retention and keep them returning.
Skip the Gimmicks
One of the biggest reasons that customers don’t sign up with websites is the fact that many of them offer false advertisements and gimmicks to retrieve their information. There is no reason to lie or deceive your customers into signing up for your company’s email list. When you’re honest and inform your customers of what kinds of things will be arriving in their inboxes, you’re more likely to grab more and more interested people.

Keep it Simple
Another reason that customers do not sign up for email lists, newsletters and more, is because many websites ask for too much information. It’s important to retrieve a customer’s information, not only to improve the website, but it helps keep in contact with them in case they do not return, in which you can offer discounts and coupons for their loyalty. When a customer signs up with your website, remember to keep it simple and only ask for the necessary information. Many buyers refuse to divulge too much personal information upfront, so just get what you need to get their registration completed.
Creating a website is only one of the steps in the long process of running a successful business, but the landing page is the key to successful conversions.

3 Things Your eCommerce Platform Should Offer You

If you’re running a business – regardless of its niche – you absolutely need to develop an online presence. Developing a website is a critical step for any business to expand their reach and grow their client base.

But selling online is also something that you should seriously consider, even if you are already selling in a physical store. The profits you can make through an eCommerce site can send your revenues through the roof.

Consider this fact: online retail sales increased over 15% in 2014 compared to the previous year, while total retail sales only increased by 4.4%. This means that more and more people are shopping online instead of physically heading to the store to make their purchases.

While there are many eCommerce platforms available out there for the taking, they’re not all created equal. The actual eCommerce platform that you choose can make all the difference, which is why it’s important to choose wisely.

Here are 3 features that your commerce platform should offer you before you settle on the right one for you.

Design Options

Ideally, the platform you go with should offer you design options to make your products stand out. Visitors to your eCommerce site are going to expect it to be easy to see what it is that you offer, so you should have the ability to highlight your products the way you like.

Easy Shopping Cart

The platform should also offer a simplified shopping cart, such as those offered at It’s hard enough to get people to come to your website in the first place, then actually be interested enough to make a purchase and open their wallets. Don’t mess things up by making them have to jump through hoops to finalize the purchase. Ideally, the shopping cart on your eCommerce site should be simplified so that only the necessary pieces of information are needed, and they won’t have to go through a bunch of webpages to reach the end.

Responsive Design

Your eCommerce platform should also offer you the ability to mobilize your online store. With an increasing number of people using their mobile devices rather than their PCs to shop online, it only makes sense to make your eCommerce site responsive to such devices. This will allow your customers to have a much more pleasant shopping experience without the need to scroll down or zoom in to see the products on your site and navigate it effectively.

Once you’ve chosen the right platform, you can be well on your way to a lucrative and profitable online business!

3 Ways Real-Time Analytics Will Help Your Business

3 Ways Real-Time Analytics Will Help Your Business
Gathering information from your customers as a business owner can be like nails on a chalkboard. Although there are many ways to retrieve feedback from visitors and customers, it isn’t always accurate. Customers sometimes base their information off of one poor experience, a day when your website isn’t working properly, or a time when your customer service line is too busy to handle the call volume.
Using real-time analytics with programs available from can be a great way to gather information properly, without worrying about whether or not the data is accurate. There are three important ways that using real-time analytics will benefit your business.
● You’ll always know what’s going on. In an industry that is constantly changing, adapting to these changes is crucial for your business to not only survive, but to beat out the competition in every way possible. When you’re using real-time data, you can see everything that is going on, from your own website to the traffic being driven to the website. For example, when you’re linking a business social media account to your website for the first time, it can be hard to see how often the buttons are clicked, if at all. Real-time data will share with you these results at the exact time they are being used.
● Know the user’s preferences. Whether you’re trying to implement ads on your site or changing the must-see items for your customers, knowing what to use for their preferences can help improve revenue by increasing purchases. A customer that is viewing boots at your store may not have clicked on an item they liked, but when they’re able to see suggestions based on their preferences, they are more likely to continue shopping. Real-time analytics implemented on the site will allow these preferences to be changed based on the clicking done by your viewers.
● Prepare for any problems. One of the great things about collecting real-time data for your site is the ability to see any problems or bugs that your customers may be encountering. Whether they’re clicking a dead link or having issues being redirected to another page, these problems can be detrimental to your business. A customer that encounters a problem may be unlikely to return again if the issue isn’t fixed right away. When a problem occurs in real-time, you can directly pinpoint what is going on and have the issue debugged immediately, allowing the shopper to continue enjoying their online experience.
Running an online business is never easy, especially since you don’t get to offer your customers the face-to-face service they enjoy, but with real-time analytics, you can give them the second best experience they’ll appreciate.

Special Event WiFi

At this point, every planner will need to consider how to secure internet for their conference or other corporate event. This is no longer simply a good option, but a necessity in almost every industry. Many applications in various types of business will need a reliable and robust internet connection. So one of the first things to consider will be special event portable WiFi.
Most venues will now have internet solutions installed into their facilities. These will naturally be tempting and convenient. However, they can be obsolete and expensive. A better solution can often be the rental of portable technology.
With portability comes the need for installation. Trade Show Internet offers special event WiFi installers as part of their CONNECT service. This also includes the Xirrus WiFi system, and the on-site Network Operation Center.
They have services across the country, including New York City. For more information about what they can do for you in NYC, go to

Find the Best VPN Service for Your Website

If you have your own business, you might want to consider of having your own business website. Owning your own business website will allow you to promote your business in more effective and efficient way. Your website could be used to represent your business so that people can know your business in a better way. You also could use your website to promote your products or services as well. Other advantage that you could get if you have your own business website is that you could reach new potential market and a larger scope of customer for your business. To have a good business website, you need to consider using the best VPN service that could maintain your business website properly.

These days, there are so many companies that offer VPN services for personal or business websites. To get top rated vpn services for your business website, there are several things that you might need to consider. The first thing that you should consider is the reputation of the company that provides the VPN services for your business. If you want to get the best results, choose the company that has good reputation. A company with good reputation could provide better VPN services and can be more reliable as well. Besides the reputation of the company that provides the VPN services, other important aspect that you should consider is the type of services that are offered by the company.

It’s very important for you to choose the VPN services that could cover every needs of your business. The size of the available server and the connection speed are two of the most important aspects that you need to notice when you want to use VPN services. Last but not least, you need to consider the cost that you have to spend for using the VPN services for your business website. To get the best deal, choose VPN services that offer the best features and at the same time offer more reliable price for the services.

Top Tips Regarding WordPress You’ll Love To Learn

WordPress may be a complex blogging format when you’re just starting out. Read on and become a professional.

Clean up long post titles in the permalink. For instance, “Ten Ways for Smart Parents to Tame Their Kids” would appear as a long, long URL. You can change that to include only the keywords.

WordPress makes it easy for users to incorporate video blogs onto their sites. This might take some work, but it will be worth the effort. The majority of web surfers are extremely visual. Videos can teach people much better than the written word.

Make sure that you learn everything you can prior to installing it. Find out more concerning search engine optimization, powerful SEO strategies and the best way to work with WordPress to give yourself an advantage when you actual begin your work.

Sometimes you may spend a lot of time adjusting your WordPress blog and then mistakenly think some changes have been saved.This is likely is not true. Clear you cache to avoid this problem. Your changes should come up if you simply pressing and holding the Shift key and refreshing the browser.

Do you posts attract a lot of comments? If this is the case, it can be hard to weed through all of these comments. You can install a plugin that does this section. This will improve your blog’s navigation and give your website a more organized site.

You can help your rank on the search engines by simply taking a few minutes when adding images to your pictures during upload sessions. Be sure to add alternate text and title tags.

Create a charming greeting for your WordPress website. This will make your blog is more aesthetically pleasing. This will make things look less robotic on your webpage and can use the Great Box plugin for this.

Allow users to email your articles to themselves. This is essential so that they can easily share these articles with others.You can use a WP-Email plugin.

Make sure that you have the most recent version of any WordPress plugins remain up to date. The plugins are capable of adding great way to boost your site. They will need to stay updated just like traditional software.

Do not forget to create a backup when blogging. This must be a regular basis.Xcloner is a great plugin designed just for this purpose. Back the blog up with whatever you’re most comfortable with; just make sure to do it in at least 2 places. Losing every part of your blog would be unfortunate.

You no longer have to approve comments manually. You can moderate comments individually, but it’s more efficient to just forgo manual approvals. You won’t be saving any time this way.

Don’t use that drop-down header menu. You should use keyboard shortcuts. Press Ctrl and a number from one to six for several options. This shortcut can save time when working with headers.

Read user reviews of a plugin. Keep in mind that everyone who can be developed by virtually anyone able to write programs. You do not want to use one that has many reported bugs and flaws. A plugin with many downloads and high rating is usually a safe to use.

Are you tired of clutter in WordPress? Turn off some of the boxes on your pages. Click that link to get a menu will give you control which boxes appear.

Allow visitors to comment on your website. This will cultivate a community and it will give you connect with your readers. You can get plugins that let you approve comment before they are published.

Try several different tools for your blog. Are you not a fan of the dashboard on WordPress? Try blog authoring program like Windows Live Writer. There are a number of tools that work well with WordPress while working much more efficient. Try out a couple of these and find one you like.

There are a lot of things you need to know about WordPress, and it will take longer than this day to learn them, but you’ve gotten a good start. The advice here provides great tips to help you blog better. With these tips and some practice, you’ll be quicker and more efficient with posts.

Tips And Tricks For Getting The Most From WordPress

Would you like to create a blog of your very own blog? Maybe you currently use a WordPress blog and aren’t thrilled with how it’s going. You can do several things to enhance your blog’s appearance. Use the following information to build a more dynamic WordPress blog site.

Spend some time learning about the tools and options. For example, clicking the “kitchen sink” button gets you a multitude of formatting and importing options to distinguish your site. This can be used to control several formatting features.

WordPress is great for simple video elements to blogs. This will take a while, but it is well worthwhile. The majority of web surfers are extremely visual. Videos can teach people much better than the written word.

Take the time to research WordPress before beginning to use it. Learn about SEO, creating effective content, and how WordPress can best be used to your advantage.

Remove special characters in the URLs of your blog post URLs. They make it hard for search engine spiders to “crawl” around your pages. It is also be useful to use shorter URLs that contain the necessary keywords.

Sometimes you may spend a lot of time adjusting your WordPress blog and then mistakenly think some changes have been saved.This is most likely is not true. You can solve this by clearing the cache that is interfering with your browser. Your changes should come up if you simply pressing and holding the “shift” key and refreshing the browser simultaneously.

You can help your site’s rank on the search engines by taking a few minutes when adding images to your pictures during upload sessions. Be sure to put in alternate text and title tags to every picture.

Create a charming greeting for your WordPress website. This makes your blog is more personal when trying to relate to the visitor. This makes your site look much more personal.

Use descriptions that have targeted keywords. These will be the first things your prospective audience sees when finding your blog via search engines. Scribe is a great piece of software that you can use to gain control over this. This allows you to attract additional viewers by editing the items that appear on your site.

Always organize your library of media library. You might be tempted to simply put images right in, but this can make things a mess. Start off with a good system of folders and stick to it.

Make sure you have the latest WordPress version. Updates generally include patches that you will want to have. Using an out of date WordPress version will make your site vulnerable to malware attacks. That is why it is important to install the latest WordPress updates as soon as they come out.

Back your blog on a regular basis. This must be a regular basis.Xcloner is a wonderful WordPress plugin that you can use.Back your website up with whatever you’re most comfortable with; just make sure to do it in multiple locations. It would truly be difficult to start from scratch if you lost everything.

Read user reviews when searching for them. Keep in mind that plugins can make a plugin. You do not want to use a plugin that has lots of reported flaws and flaws. A plugin with many downloads and high rating is usually a safe to use.

If you need WordPress blog hosting, select one that has tools for easy installation. This will prevent the need to create a separate database yourself. The host should be able to create a domain and its associated database through that one click.

You need to enable comments on your WordPress blog. This will help foster a community and it will give you to get to know your readers better. You can use plugins that let you approve comment before they are published.

Experiment with a variety of blogging platforms. Are you not fond of the WordPress dashboard?Try a program like Windows Live Writer. There are a lot of tools that work well with WordPress while working much more efficient. Try using a couple of them to find one you like.

There are several factors in making a great blog. Plugins and proper content plays a major role in whether or not your blog sticks out from the rest. We hope you have gathered a lot of useful information by reading this article. Now you can use what you’ve learned to improve your site and to get people excited about visiting it.

Make Your Mark Online With These Design Tips

Most people don’t build their own cars from scratch. But all have the tools necessary to design custom website. If you understand how good web design works, you can make amazing pages that people will flock to immediately. Keep reading this article to learn more.

Choose the right graphic formats for your web designs. JPEG is a good for photographic images.

Speed is critical online, so be sure that your images are loading quickly. If Internet users have to wait a long time for your website to load, they will definitely leave your site in search of a similar site that loads faster and will never recommend anyone to your site.

While graphics are important to give your website a professional, you don’t need a lot of them, because they can clutter things. Don’t just use graphics as a decoration for your site; they should be used to make it look professional.Your site will be easier to navigate too if you keep the right amount of graphics.

Be certain that scanning your website can be scanned easily. Most people do not read all the text on a website; instead, so they scan to see what they want to read.Break your page into various sections using specialized or emphasized text, easy to scan sections to help readers quickly find the information they are looking for.This helps make sure your visitors have a better experience since they need in the quickest way possible.

For instance, if someone filled in their name and address when creating an account, ensure that the information they’ve already put in is saved so that he or she doesn’t have to put in this information again. Creating information that is “sticky” simplifies the entire process, and they will be happy with the time you have saved them.

There is nothing worse than visiting a website and being attacked by tons of pop-up ads. Many people will close a site immediately if it uses pop-ups, even if they’re interested in the website. Avoid those annoying ads to keep your visitors happy. If you have a host where pop-ups are mandatory, you probably ought to choose a new one.

You want to set up some way that users can submit feedback to you feedback. If your site visitors feel actively involved in the process, he or she will want to see your website again.

Make sure your website content grabbing to readers. The overall design is always important, and the content is too.

White can be a smart and effective choice when you’re contemplating which color should be the background for your background. White backgrounds make copy much more easily readable and give your visitors. Complicated background designs can distract your visitors and, and can make your website feel less professional. It is best to keep a simple background.

Development platforms create your code for you, but certain ones aren’t as dependable as a text editor. The idea behind platform is that you are responsible for designing site features, then you simply paste the code that was generated into your own site. However, in order to eradicate errors and create efficient websites, using classic text editors should be your choice.

Adobe Dreamweaver is a great for those that wish to create their own sites. Even novices can quickly get the hang of using this product.

It’s important to do research about website design. Research your niche to grab that audience. Think of how you can design a website to help maximize its ability to reach the target audience. This will ensure that your website very efficient.

Most visitors will simply leave the website and go elsewhere.

If you are using FileZilla for your file server, be sure to program your quick menu settings for your correct port, username and port. This saves a ton of time.

The design process doesn’t end when you roll out your new website. You need to make sure you keep your site.This does not mean that you have to constantly change it, but updates should be relatively frequent. This is especially true if you will be hosting videos or deal with current events. Updating a website isn’t as quick and simple as updating a blog. It requires a great deal of work.

Now that you’ve read the article above, look for free web hosts. That way you can see how easy it can be once you’ve learned the fundamentals. This will be the start of designing a creative and interesting site that visitors will enjoy. Just don’t forget what you have learned.

Simple Tips To Help You With Web Design

Have you found yourself on a site before wondering how they were created? There are many factors that can make or break your site. This article provides you pro web design tips. Keep reading to learn more tricks for some great tips.

While graphics are important to give your website a professional, cohesive and well-designed look, because they can clutter things. Don’t just use graphics to decorate the website; they should be used to make it look professional. Your site will also be more usable if you keep the graphic clutter to a minimum.

For instance, people may already register with your site, be certain your website preserves this data to prevent them the useless and annoying hassle of filling it in again. Creating transferable form information will make the overall process simpler and quicker for your visitors, and your visitors are sure to appreciate the time you save them as well.

Learn any shortcuts and make good use of them. There are often shortcuts you can be used for just about anything when it comes to web design. You could even opt for editing the HTML codes that help you make quick changes.

Be certain you have a way to receive feedback from site users. If a visitor feel involved, they will be return viewers.

Don’t use frames if you design your site so that it is better suited to search engines can crawl! Although some users like frames, the information inside does not show up in search engines. Your website won’t rank high if search engines can’t see some of your important info. You won’t get many visitors.

Make sure that your load times are low. Visitors won’t wait around for pages to load.

Always opt for fonts which are legible and easy to read. The font is one of a site. If a visitor doesn’t have a font on his computer, it might be subset to their default font. This can make your website look worse.

Learning web design good websites becomes even simpler the more you practice often. Start with simple pages of HTML to make sure that you have the fundamentals.

Never use pop-up ads on your website. It will discourage people not wanting to visit your website. Keep your ads simple; you don’t need crazy pop-ups.

Newsletters are undoubtedly helpful for both beginners and experienced designers.

You can gain insight from sites you enjoy, but you should always remain creative and look for new ideas as you take your turn at design.

Use large, as this is the first thing seen by visitors when following links.

Get help from a professional — a seasoned veteran of web design can save you get past a lot of rookie errors.

This will boost the usability by making it easier for visitors to navigate. This feature is easy to include on your site, and is a worthy addition to any site.

Remember that it does not a website. Every expensive tool has an affordable counterpart that does the same job for much less. You can realize significant savings by using open source software.

If you are going to be using FileZilla for a file server, then you need to program all your quick menu settings to include your domain, domain and port to configure the menu settings. You will find this to be a lot of valuable time by doing this.

The design process doesn’t stop once your new website.You will have to keep working actively on your site active. You don’t have to constantly update it, but it’s critical to update the site regularly. This is especially true if you’re hosting videos or dealing with current events. Updating a website is much different than updating your blog. You may need to put a lot of work into it.

Try finding some unique inspiration sources when you design your own website.You can also get ideas from art projects to magazines and TV. Keep your mind and you will make your site stand out from your competitors.

Now you know a thing or two about web design. Begin a rough draft, and then create a list of key elements from other sites in order to blend them into yours. Open your mind and let all of your ideas flow into the best design you could possibly create.

WordPress Tips, Tricks, And Advice Straight From The Experts

It is a very easy to learn how to use this tool with terrific features. You can build something simple or complex as you want. Keep on reading for more information.

Make sure you choose a unique template for your WordPress blog. It may be very tempting to do so, but it will not give users the best impression of you. You need to spend the right foot with your business.

Make sure you learn all you can prior to installing it. Learn about SEO, how to create effective content, and how WordPress can best be used to your advantage.

Remove special characters in the URLs of your blog posts. They make it hard for search engine spiders to “crawl” around your pages. It is also a good idea to shorten URLs that contain the necessary keywords.

Are you getting as many comments on your site? If so, it may be hard for you or your visitors to sift through those numerous comments. Use a plugin to add page numbers in the comments area. This makes for easier navigation and a more organized look.

You can increase your rank by taking a bit of time with your pictures. Make sure that your title tags.

Be sure that your readers can forward your posts to themselves if they desire. This will also allow them to share your content with others. You can use a WP-Email plugin.

Do not make something generic like “admin” your own username. Bots are more likely to attack a blog that has “administrator” or ADMIN. This puts your site at a security risk. Delete usernames that appear with “administrator” or “admin”.

Keep your password safe and to yourself.In addition to that, just use plugins from reputable sites and always read reviews. If your site is hacked or gets malware, you can lose everything you worked on.

Make sure that your media library. While uploading images randomly to the library is tempting, that turns messy before you know it. Create folders designated for images at each image in the way.

Always back up your files up! This should be done on a regular process for you. Xcloner is a great plugin designed just for this purpose. Back the blog up with whatever you’re most comfortable with; just make sure to do it in at least 2 places. It would be disastrous to lose your blog.

You no longer have to manually approve comments manually. You can get an email when a comment is made, but manual approval usually deters commenters. You aren’t saving much time if you do not.

Is it challenging to meet self-imposed deadlines for you to consistently stay on your posting schedule? You can write your article in advance and have WordPress post it for you choose. This can help you should get it taken care of.

Are you tired of clutter you see on WordPress? You can get rid of a few of those boxes that is getting in your way.Click on this and a drop-down menu where you control which boxes appear.

If you are searching for a WordPress host, be sure to pick on with installation tools that make the process simple. This saves you the trouble of creating a separate database. The host will be able to create your blog’s domain and its associated database with a single click.

You need to enable comments on your WordPress blog. This will help foster a community feeling and will allow you to get to know your readers more. You can use plugins that let you to moderate comments before they show up.

There are a variety of authoring tools; check them all out. Are you not fond of that dashboard on WordPress? Try a blog authoring program such as Windows Live Writer.There are a lot of efficient WordPress-compatible tools. Try some of them to find one that works the best tool for you.

Think about highlighting any comments highlighted on a blog. You will find a lot of questions and even insights from readers in the comments section. It can be far too easy to overlook such a question because it is lost in the sea of feedback. Highlight the author’s comments as a distinct color. This will make them stand out and recognized with ease.

You should now see how powerful a platform WordPress can be. Regardless of why you set up your website, WordPress can help you accomplish your goals. With practice, your skills will improve and so will your website.