When you run a business, whether it is strictly an e-commerce store or you run both online and offline sales, your company’s website can make or break your imprint in the retail industry.
If your business does not have a website, creating one is going to be crucial for the success of your company, because everyone wants to be able to do a little research before shopping with a new store. After you check available domain names and begin designing the website’s look and feel, you’ll want to remember the importance of the landing page, which is the initial destination that many of your customers are going to encounter.
The landing page is generally one of the first things new and current customers are going to see when they visit your website for any reason at all, so be sure to design it in a way that will allow them to register with the site and keep returning for more.
Avoid the Clutter
There is no reason to clutter the landing page with everything that your website has to offer. Instead of focusing on what kind of information you can throw at your customers before they enter the website, consider a simplistic design that will nab their attention, without distracting them from the key point of a landing page. You want individuals to sign up for the site so that they can receive emails, information and more about sales and other deals. This will increase retention and keep them returning.
Skip the Gimmicks
One of the biggest reasons that customers don’t sign up with websites is the fact that many of them offer false advertisements and gimmicks to retrieve their information. There is no reason to lie or deceive your customers into signing up for your company’s email list. When you’re honest and inform your customers of what kinds of things will be arriving in their inboxes, you’re more likely to grab more and more interested people.
Keep it Simple
Another reason that customers do not sign up for email lists, newsletters and more, is because many websites ask for too much information. It’s important to retrieve a customer’s information, not only to improve the website, but it helps keep in contact with them in case they do not return, in which you can offer discounts and coupons for their loyalty. When a customer signs up with your website, remember to keep it simple and only ask for the necessary information. Many buyers refuse to divulge too much personal information upfront, so just get what you need to get their registration completed.
Creating a website is only one of the steps in the long process of running a successful business, but the landing page is the key to successful conversions.